Your Brand Is Your Culture "Over time, as we focused more and more on culture, we ultimately came to the realization that a company’s culture and a company’s brand are really just two sides of the same coin. It might just change the way you do business. If you believe in the importance of building the right culture, pick up the book and study it. This summary alone won’t do this book justice. It’s a book that has convinced me that there is nothing more important than developing the right culture within an organization and how there are no shortcuts when you care about doing the right things. Hsieh’s stories are highly relatable and he openly shares the lowest and highest points of his journey. With no proven market for online shoe sales at the time, Hseih and the Zappos team not only proved the e-commerce model for shoes but also built a company with a remarkable culture. "At Zappos, our belief is that if you get the culture right, most of the other stuff – like great customer service, or building a great long-term brand, or passionate employees and customers – will happen naturally on its own." - Delivering Happiness, page 152ĭelivering Happiness is about the incredible journey of Zappos going from a small (almost bankrupt) online shoe store to a $2 billion business.
0 Comments
Leave a Reply. |